Course Curriculum
Ecommerce Marketing Syllabus — Beginner to Advanced
Launch, scale and optimise D2C and marketplace stores with SEO, ads, CRO, email & retention strategies. Localised guidance for learners and job opportunities across Assam.
01M01 · Ecommerce Foundation & D2C
Business models, unit economics, category research & D2C vs marketplace strategy.
02M02 · Shopify, WooCommerce & Store Setup
Theme setup, product pages, checkout optimization, apps & speed tuning.
03M03 · Ecommerce SEO
Category & product SEO, schema, faceted nav, content hubs & internal linking.
04M04 · Google Shopping & Performance Max
Merchant Center, feed optimization, P-Max, custom labels & ROAS scaling.
05M05 · Meta Ads for Ecommerce
Catalog ads, Advantage+ Shopping, creatives, retargeting & UGC ads.
06M06 · Marketplace Marketing (Amazon, Flipkart, Meesho)
Listing optimization, sponsored ads, A+ content & buy-box strategy.
07M07 · Email & WhatsApp Retention
Klaviyo, Mailmodo, abandoned cart, post-purchase flows & WhatsApp commerce.
08M08 · Conversion Rate Optimization
A/B testing, PDP/cart/checkout CRO, reviews, upsell & cross-sell.
09M09 · Analytics & Attribution
GA4 ecommerce, server-side tracking, blended ROAS & cohort retention.
10M10 · Scaling, AI Tools & Live Projects
Creative automation, AI copy, 3 live store projects & placement prep.