Course Curriculum
Performance Marketing Syllabus โ Beginner to Advanced
Full-funnel paid acquisition across Google, Meta and programmatic โ with tracking, CRO and ROAS optimization. Aligned with hiring needs across India โ from metro hubs to tier-2 and tier-3 cities.
01M01 ยท Performance Marketing Foundation
Full-funnel framework, unit economics, LTV/CAC, attribution models & MMM basics.
02M02 ยท Advanced Google Ads
Search, P-Max, Demand Gen, Smart Bidding, audience signals & negative strategy.
03M03 ยท Advanced Meta Ads
Advantage+ campaigns, CAPI, creative testing, scaling frameworks & retention ads.
04M04 ยท Programmatic & Native Ads
DV360, Taboola, Outbrain โ audiences, creatives & post-cookie targeting.
05M05 ยท Tracking, GTM & Server-Side
GA4, GTM, server-side tagging, Stape, enhanced & offline conversions.
06M06 ยท CRO & Landing Page Optimization
UX research, A/B testing, heatmaps, form CRO & funnel diagnostics.
07M07 ยท Lifecycle, Email & Retention
Klaviyo, MoEngage, segmentation, automation & retention metrics.
08M08 ยท Marketing Analytics & Dashboards
GA4 explorations, Looker Studio, cohort analysis & blended ROAS reporting.
09M09 ยท Budget Planning, Forecasting & Scaling
Media-mix planning, forecasting, creative refresh & scaling playbooks.
10M10 ยท AI, Automation & Live Capstone
AI for ads, automation scripts, 3 live capstone campaigns & placement prep.