Course Curriculum
Performance Marketing Syllabus — Beginner to Advanced
Full-funnel paid acquisition across Google, Meta and programmatic — with tracking, CRO and ROAS optimization. Localised guidance for learners and job opportunities across Bihar.
01M01 · Performance Marketing Foundation
Full-funnel framework, unit economics, LTV/CAC, attribution models & MMM basics.
02M02 · Advanced Google Ads
Search, P-Max, Demand Gen, Smart Bidding, audience signals & negative strategy.
03M03 · Advanced Meta Ads
Advantage+ campaigns, CAPI, creative testing, scaling frameworks & retention ads.
04M04 · Programmatic & Native Ads
DV360, Taboola, Outbrain — audiences, creatives & post-cookie targeting.
05M05 · Tracking, GTM & Server-Side
GA4, GTM, server-side tagging, Stape, enhanced & offline conversions.
06M06 · CRO & Landing Page Optimization
UX research, A/B testing, heatmaps, form CRO & funnel diagnostics.
07M07 · Lifecycle, Email & Retention
Klaviyo, MoEngage, segmentation, automation & retention metrics.
08M08 · Marketing Analytics & Dashboards
GA4 explorations, Looker Studio, cohort analysis & blended ROAS reporting.
09M09 · Budget Planning, Forecasting & Scaling
Media-mix planning, forecasting, creative refresh & scaling playbooks.
10M10 · AI, Automation & Live Capstone
AI for ads, automation scripts, 3 live capstone campaigns & placement prep.