01M01 ยท PPC & Paid Media Foundation
Auction model, bidding strategies, attribution, KPIs (CPC, CPA, ROAS) & campaign planning.
02M02 ยท Google Search Ads
Account structure, keyword match types, ad copy, ad extensions, quality score & SKAGs.
03M03 ยท Google Display & YouTube Ads
Audiences, placements, responsive display, video campaigns, TrueView & bumper ads.
04M04 ยท Google Shopping & Performance Max
Merchant Center, product feed optimization, P-Max assets, audience signals & ROAS scaling.
05M05 ยท Meta Ads (Facebook & Instagram)
CBO/ABO, pixel + CAPI, creatives, A/B testing, retargeting, lookalikes & lead campaigns.
06M06 ยท LinkedIn, X & Microsoft Ads
B2B targeting, sponsored content, message ads & Bing search campaigns.
07M07 ยท Conversion Tracking & GTM
GA4 events, server-side tagging, enhanced conversions, offline conversion import.
08M08 ยท Landing Page & CRO
Landing-page frameworks, A/B testing, heatmaps, form optimization & speed.
09M09 ยท Budgeting, Bidding & Scaling
Smart bidding, tROAS/tCPA, budget pacing, vertical/horizontal scaling & creative testing.
10M10 ยท AI in PPC + Live Campaigns
AI ad copy, automation scripts, 3 live paid campaigns with real budgets & placement prep.