Course Curriculum
Social Media Marketing Syllabus — Beginner to Advanced
Build, grow and monetise brands on Instagram, LinkedIn, YouTube, X and more — organic + paid + creator workflows. Localised guidance for learners and job opportunities across Rajasthan.
01M01 · Social Media Foundation
Platform landscape, audience research, brand positioning, content pillars & funnel mapping.
02M02 · Instagram Growth & Reels
Profile optimization, Reels strategy, hooks, hashtags, collabs & creator monetization.
03M03 · YouTube Channel & Shorts
Channel setup, SEO, thumbnails, retention, Shorts strategy & monetisation policies.
04M04 · LinkedIn for Personal Brand & B2B
Profile optimization, content frameworks, Sales Navigator, lead gen & thought leadership.
05M05 · Facebook & Community Building
Pages, groups, Marketplace, community strategy & cross-posting workflows.
06M06 · X (Twitter), Threads & Pinterest
Microblogging strategy, growth loops, visual SEO on Pinterest & repurposing.
07M07 · Meta Ads for Social
Boosted posts vs. ads manager, audiences, creatives, retargeting & lookalikes.
08M08 · Influencer & Creator Marketing
Discovery, outreach, contracts, briefs, UGC strategy & ROI measurement.
09M09 · Content Production & AI Tools
Canva, CapCut, scripting, AI image/video, batch production & content calendars.
10M10 · Analytics, ORM & Live Projects
Native insights, social listening, ORM, reporting + 3 live brand projects & placement prep.